The Product of the year 2011!

The mission of the contest “The Product of the year” is a healthy lifestyle through the consumption of quality food. To raise awareness of customers about food products, to promote the best  products, according to consumers and to stimulate the work of manufacturers on the quality of products in all its aspects — these are the tasks that the organizing Committee of the competition “The Product of the year” set.

The study of consumer preferences is conducted by leading sociological laboratories in Belarus: by the Center for sociological and political research of BSU, by the Sociological laboratory “NOVAK”, by the Institute of sociology of the National Academy of Sciences of Belarus, by the International Agency for marketing research MASMI in Belarus. The study is carried out on a representative sample, that proportionally reflects the structure of the population by sex, age and education. The results are provided in the form of an analytical reference for each nomination.

On February 29, 2012 the winners of the contest “the Product of the year — 2011” were awarded. In the category “Lavash” company PTUE “Savit-Plus” took the 1st place.

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